Pretty Supply Dollhouse – Brand Story
Pretty Supply Dollhouse was born out of more than fashion—it was built out of survival, hustle, and the desire to create a space where women feel like walking luxury, no matter their budget.
What started as Five’s Kloset & Vanity, a boutique and beauty bar, has now grown and evolved into Pretty Supply Dollhouse, a brand that represents confidence, femininity, and financial independence. From Birmingham to Atlanta, the Dollhouse is more than clothes and lip gloss—it’s a lifestyle that says soft life is your birthright, but you gotta play it smart.
At Pretty Supply Dollhouse, every product is curated with intention: bold colors, luxury-inspired looks, and everyday glam that make sure no woman goes unnoticed. But beyond the shelves, the Dollhouse is a movement. It’s for the girls carving their own lane, stacking their coins, and demanding more out of life—whether that means dressing the part, dating smart, or building their empire.
This brand is for the urban princesses, the spoiled girls, the hustlers, the dreamers—for the ones who know they’re the prize. Pretty Supply Dollhouse is where beauty meets strategy, where fashion meets freedom.
Because here, it’s not just about looking pretty.
It’s about living pretty.

MEET THE CEO 💗
Founder Princess Destany, known as P5, turned her own trials into triumphs. From writing her first book “Charm School for the Urban Princess” to building her boutique from the ground up, she knows what it means to bet on yourself, even when the odds are stacked. She created the Dollhouse to give women the same tools, products, and confidence to step into every room like they belong there—and like they own it.